The Australian Ceramics Association (TACA) fosters a lively, engaged ceramics community throughout Australia, focused on organising national open studio events, supporting artists in their studio practice. TACA publish The Journal of Australian Ceramics (JAC), Australia’s most widely read triannual contemporary ceramics magazine, a valuable resource for professional and amateur ceramicists, students, galleries, curators, buyers and passionate collectors.
Toot Toot Design managed a full migration from an existing Joomla site to WordPress and undertook custom development of; a WooCommerce shop, events functionality, categorised ceramic directory, classified listings, a news blog, Muut forum and social media integration. The project called for a redesign and refreshed look and feel – Creative. Clean. Vibrant.
The purpose of the new site was to:
Communicate with our audience (members, subscribers, advertisers, stockists, general public); provide a retail interface (for memberships, subscriptions, books, DVDs, various other merchandise); inform our audience about our journal “The Journal of Australian Ceramics” (publication updates – cover, issues, articles) and promote and advertise the Australian Ceramic community, activities, events and supporters.
The key and primary audience consisted of:
Members The Australian Ceramics Association; subscribers to The Journal of Australian Ceramics; lovers and collectors of ceramics; students and educators of ceramics, art and craft galleries, wider local and international ceramic network, ceramic stockists and suppliers and advertisers.